The “big building materials” business model of the home industry appears

Today, with the rapid development of information technology, the home market has undergone earth-shaking changes, and the new consumption trends led by the 1980s and 90s have also ushered in a new direction of market development. In response to changes in the consumer market, the home dealer market has also presented new features.

"Big building materials" business model appeared

With the popularization of the "supermarket" business concept, local building materials supermarkets have also emerged in recent years, not only in the provincial capitals and first-tier cities, but also in the second- and third-tier prefecture-level city building materials supermarkets. In recent years, this business model has been radiated to counties and even towns. This one-stop shopping method of supermarkets not only brings convenience to consumers, but also brings more profitable ways to operators.

The "one-stop shopping" business model also appeared in the home dealers, and the original dealers who simply operated one product began to implement multi-variety and cross-disciplinary operations. The entire building materials industry has seen the business model of “big building materials”. The products of dealers are more and more complete, and the types of products are more and more.

Dealers will reach out to the second and third tier markets

Provincial capital cities and economically developed first-tier cities, home dealers are basically saturated with the expansion of first-line brands, provincial capitals and economically developed first-tier cities, and home dealers are basically saturated with the expansion of first-line brands, that is, many first-line home brands. In the provincial capitals and developed first-tier cities, there are agents. First-line brand dealers with certain funds have accumulated funds to expand into the second and third-tier markets with the established business model and marketing experience. The market is mainly second- and third-line brands, and such dealers have already extended their reach to the second- and third-tier markets and even the county and township markets.

On the other hand, some couples who were originally engaged in the processing of household products in the second and third-line markets, after recognizing the situation of the expansion of the home furnishing market, also started the agent of the finished brand home, and also joined the ranks of dealers. Increased vitality for the second and third tier markets. Most of these dealers serve consumers in the second and third tier markets and surrounding counties and towns. Because the current rural market has considerable appeal.

Dealers are paying more and more attention to the role of brands

With the development of the home furnishing industry, many dealers continue to carry out the replacement and selection of brands and product grades. Some home furnishing companies with good brand quality and good product quality can win the favor of dealers. Many first-line brand products are the target of many dealers in recent years.

Due to the limited number of first-line brand products, in recent years, many home dealers have begun to “require the right” for some second-line brand products, requesting the application of regional distributors, reaching an agreement with the company to jointly develop the local market, jointly build the brand and enhance the product brand. Influence, let yourself maximize the market benefits, which led to the second wave of brand building.

Selling products while also selling services

With the improvement of product quality and brand requirements, consumers need not only products, but also services other than products; dealers are no longer simply selling products, while selling products. , also selling services, which gives dealers higher requirements. Based on this demand, the overall quality of dealers is also constantly improving. This is not only the needs of consumers and the market, but also the needs of manufacturing companies.