Going out of the paradise model, building a "marine +" cultural industry and tourism industry ecosystem

From June 13th to 14th, the second CTCIS "China's Biggest Consumption Innovation Summit" was held at the Beijing International Convention Center. The theme of the summit was "breaking the situation, setting the trend." The scene attracted 1300+ guests, 30+ companies exhibited, and 100+ investment institutions arrived. Wang Xuguang, chief executive of Haichang Ocean Park, was invited to attend the meeting and do the exercises. For the "Out of Paradise" mode, we will create a wonderful speech on the "Marine + Culture and Tourism Industry Ecology Circle."

[The theme park market in China is still the engine of the global theme park industry. The strategic layout of professional operators globally and branded, and the transformation of scenic resorts to integrated resort mode is the trend of future development. The Chinese market is facing a strong international IP layout, interactive experience, The challenges of diversified innovations such as science and technology culture, integration of cross-border development, and product upgrades, etc. The competition in the industry is becoming increasingly fierce.With the changes in the demand side and customer structure, the future growth rate of the theme park industry will slow down, especially the number of people entering the park. Slowly, a certain degree of bottlenecks will be formed in the future, and the driving force for growth guarantees on the one hand guarantees the number of people attending the park, on the other hand, it will continue to improve products and services in order to boost the growth in per-capita spending." President Wang Xuguang said in his speech.

Talking about Haichang Ocean Park, Wang believes: [The core capability of Haichang Ocean Park is marine animal population and conservation technology. At present, we have more than 50,000 marine animals, ranking second in the world, and at the same time we are conserving animal populations. And breeding technology also maintains international leading level, which is also a very important foundation and core capability for the sustainable development of Haichang Ocean Park." For the future development strategy of Haichang Ocean Park, it focuses on three strategic routes: First, regional tourism and leisure destinations , carry out upgrades of existing stock projects, and optimize and integrate the format system; secondly, expand expansion, implement a nationwide strategic structure layout, enrich the forms of multicultural experience in marine culture, and cross-border cooperation in high-quality resources; and third, innovative business development models. , Continuously improve the light asset management output model, cultural IP, and children's entertainment products. Haichang Ocean Park will continue to strengthen and promote the construction of marine theme tourism and leisure destinations, and innovate the construction of marine cultural technology service systems and product export services.

After the meeting, President Wang Xuguang had an in-depth exchange with reporters from major national media. Regarding the new project being developed and constructed at Haichang Ocean Park, Chief Executive Officer Wang Xuguang explained that the two major projects of [Shanghai Haichang Ocean Park" and [Sanya Haichang Dreamless Night City" will be opened in 2018. Shanghai Haichang Ocean Park is located in the [World Class Flagship Ocean Park". After its opening, it will form a gathering effect with Shanghai Disney and promote Shanghai to become the largest tourist destination of East Asia and the core area of a world-class tourist city. The [Zhengzhou Haichang Ocean Park" project, which is jointly developed by the county and Country Garden, will also start this year and will become an international-level marine cultural tourism destination in the Central Plains region. At the same time, the future light asset model will become the driving force for Haichang Ocean Park's revenue and profit. By 2020, the profit contribution of the entire light asset business will reach 30%. Its business direction includes: the transformation of the traditional theme of marine theme direction, with the brand and Partial capital injection to do light assets and commercial complex entertainment and leisure products.

In the future, Haichang Ocean Park will continue advocating the brand ideas of [having dreams, love, and happiness" to create China`s No. 1 marine culture tourism leisure brand and international tourism culture and leisure tourism platform-type enterprises, building a total [ Ocean + "The tourism industry ecosystem. "